Recent data from YouGov’s Global Media report 2022 shows the pandemic fuelled a global growth in streaming music in the past year, and it is likely to grow further in the future. Within music genres, 90s music tops the charts among women, followed by classical and pop music. They also listen to podcasts, with music being their most preferred genre. ![]() These streamers are more likely to reside within Karnataka, Maharashtra, and Delhi. Whether paid or free, streaming music is common among urban Indian women and 56 per cent of them agree that they primarily listen to music through streaming services. ![]() In comparison to this, traditional ways of listening to music, such as on CDs (17 per cent), portable radio (15 per cent), or on vinyl (9 per cent) seem to be less popular. Listening to music radio in a car (34 per cent) or internet radio (33 per cent) are also popular among women.
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